For years Linux was for geeks. But no longer, the installation process is easy (on some distros it is easier than windows) and the GUI (graphical user interface) is simple to use and easy to understand.
But still people pick Windows. One reason for this is proprietary software like iTunes but one market we're missing out on is the gaming market. Windows still rules supreme among gamers but the truth is that Linux is the ONLY operating system that can use the latest hardware to its full potential. In 2007 Linux Format Magazine built a astronomically powerful gaming rig and ran Linux on it without a single hiccup, but aside from Planet Penguin Racer there are very few 3d games for Linux. Until now...
Cue Eve online... Eve online is a space based MMORPG (massive multiplayer online roleplaying game) It allows players to explore a giant universe of possibilities and it currently has 200,000 players all of whom play in the same universe, no sharding (where you are put on different servers). The game is as infinitely complex as real life, you can be a merchant, soldier, explorer or any number of other things. And the best bit is, it runs on Linux as well as Mac and PC. The installation was easy, you install the package from http://www.eve-online.com which then downloads and installs the game client:
Then you go back on the site and register for a 14 day free account, just so you can decide if you like it or not, then your ready to start playing. In ubuntu Eve automatically placed itself in the applications menu under games. Click this and up comes the game client, just log in with the account you just created and make your 1st character (you can have 3):